Milan, Salone del Mobile, is the perfect stage to present two new important Molteni &C communications tools, conceived to inform an international public about company’s new products offer.

A new concept and an international team for the Sequence and Night&Day catalogue.

Presenting a firm’s design with new eyes. Talking about ideas and their history. About who designs and who produces.A conversation with a business gives birth to a new publishing project from Molteni &C. Theme: Sequence and Night&Day, new generation bookcase and sofa by Patricia Urquiola. The aim was clear from the start: to break out of traditional catalogue design - all centred on the presentation of the finished product - to give space to the before,the during and the after. In other words, who thinks up design, who makes it, and who in the end chooses and uses it. Three parts to this story then: written, photographed and illustrated. Three different ways of proceeding along a common path where the photography of HenryBourne and the interpretations of Faye Toogood, the graphics of Emily Robertson meet the thoughts of Patricia Urquiola, collected in the form of fragments. A thought out ABC, dedicated to the relationship between the Spanish designer and Molteni &C. The connecting element of the publishing project, the distinctive and simple mark of the English art director Kuchar Swara.

At Home

News for 2010. New shapes and new ideas for your homes. Beautiful, functional furnishing for better quality living.Designs that grow like the new 505, even more flexible and open; light, solid architecture that becomes a table like Arc, designed by Foster+Partners; historic collections like Pass, now even better equipped to store and keep your precious objects. And there’s more: wardrobes which become simple, functional systems like GlissQuick,increasingly versatile sofas and bookcases Night&Day and Sequence to furnish your home with simple elegance.Homes which are more essential, more comfortable, moresimilar to you, more genuine. And even easier to live in.Four different proposals displaying the most contemporary way of home living. Living spaces, dining rooms, home offices and bedrooms show up in a musical continuum where the individual furniture pieces play the protagonist role during each important moment. A place for friends, forwelcoming them around a table or chatting on the sofa. Aninformal place, for memories, to spend one’s days andnights in. Playing, loving, working and caring. A domesticlandscape for imagining the future.

AD: Nicola Gallizia Photos: Armando Bertacchi, TizianoSartorio.

Milan, April 2010

Molteni&C Dada Press Office
Head of PR and Advertising
Laura Maifreni
press@molteni.it
Press Office
Raffaella Casati
Tel. +39 0362 359.267
casati.raffaella@molteni.it