Recently, the announcement of Homekoo has stirred up waves. The announcement stated that shareholders Fortunr Caixin, Tianjin Fortune and Beijing Jingdong signed the Share Transfer Agreement. 

Fortune Group intends to transfer 5.02% of its shares to Beijing Jingdong. Beijing Jingdong' s shareholding ratio will increase to 8.83%, and it will actually participate in corporate governance through the nominated directors.

According to media reports, He Yubing, Secretary of the Board of Homekoo, revealed in a conference call conducted by the agency that JD.com has strong expectations of changing the industry chain, and Homekoo has experience in the supply chain: "We are well aware of the pain points here. The SKU is huge, there are many categories, and the advantages of centralized procurement in the supply chain are not particularly easy to establish. Jingdong is willing to build an industrial chain with us, and both parties give full play to their respective advantages. Jingdong has resources, logistics and warehousing capabilities, and bargaining power. We have assembly technology and the ability to decorate building materials. With experience, the two parties will work together to build a pan-home industry chain Internet platform. It is not a mobile Internet platform, nor is it an information Internet platform, it is an industry chain Internet platform."

Jingdong---Memorabilia of Home Furnishing Road

In 2011, the JD Home Furnishing Channel was officially launched, and its business scope covers seven categories, including decoration, building materials, furniture, home textiles, kitchenware, and household daily use, with rapid growth.

In 2015, it entered the field of smart home with the JD+ open service platform.

In 2016, the home improvement business was launched, and internationally renowned brands such as Sealy, Simmons, and TOTO have successively entered JD.com.

In 2017, the original Apparel and Home Furnishing Division was dismantled and two, and a large Apparel Division and a Home Life Division were established. Xin Lijun was appointed as the president of the Home Life Division. The household daily necessities category has expanded from level two to level four, and the sub-categories have been expanded from 17 to 224.

In January, Liu Qiangdong and Fang Hongbo, chairman and president of Midea Group, signed a comprehensive strategic cooperation agreement with an annual scale of 20 billion. Comprehensively deepen strategic cooperation in the fields of smart home appliances, smart homes, channel expansion, product customization, and big data analysis, and jointly promote the upgrading and transformation of the home appliance industry. In June of that year, the Alpha intelligent service platform debuted two smart refrigerator products empowered by Alpha.

Liu Qiangdong said that it plans to build JD.com into the number one retail channel for home furnishings online and offline within five years.

In May 2018, the building materials business was officially launched, opening up the last link of the home improvement chain, and pushing the "unbounded retail" strategy; in September, the "Qumei Jingdong Home" jointly created with Qumei Home Furnishing (603818), creating an unbounded the retail model room has transformed from a commodity retailer to a retail infrastructure provider, injecting logistics, finance, and technology capabilities into traditional retail.

In 2019, the country's first offline C-level demonstration store landed in Henan in June, and began to focus on the layout of third-tier and below cities; in August, it completed the strategic investment in the life-free life of the household household commodity chain enterprise, and accelerated the layout of the low-line market and sinking users.

In 2020, the action will be frequent.

In January, the "Jingdongjia" channel was officially launched.

In March, the scene shopping channel "Nest-dweller" made a new debut. Targeting young consumer groups, follow-up plans to introduce six types of merchants, including original design agencies, independent designer stores, ingenious Chinese goods stores, fine-tuned stores, and innovative trend stores.

In August, reached a strategic cooperation with Shenzhen Furniture Association, which opened a new attempt for online and offline omni-channel retail at the furniture exhibition.

In 2021, the financial report released in March and the 618 big promotion performance can be regarded as the second acceptance of the results of years of hard work.

According to official data, in the fourth quarter of 2020, Jingdong Group's net income was RMB 224.3 billion, a year-on-year increase of 31.4%. The net income for the whole year of 2020 was RMB 745.8 billion.

In terms of the 618 battle report, from 0:00 on June 1 to 24:00 on June 18, the cumulative order amount exceeded 343.8 billion yuan. The turnover of smart home category increased by more than 10 times year-on-year. JD Home's offline channels are in full bloom, with transaction volume increasing by 320% year-on-year.

What are the two partners pursuing?

The Northeast Securities research report pointed out that after this JD strategic investment company, it will be able to conduct in-depth coordination with the company in terms of traffic, market, supply chain, logistics, brand and other strategic resources. The two parties will carry out JD + Homekoo dual brand marketing and joint construction in the future. Central kitchen-style supply chain and warehousing, support for Christmas birds, co-construction of HOMOOKOO complete cloud, tooling project cooperation, finance and co-construction of MCN business cooperation, promote the upgrading and restructuring of the home furnishing industry.

Homekoo has always been a digital vanguard in the home furnishing industry, leading the industry in advancing the digitalization of home furnishings and the transformation of complete furnishing. JD.com has always maintained a huge advantage in terms of traffic, logistics and warehousing in the field of large e-commerce.

He Yubing said that the two parties will jointly build an Internet platform for the pan-furniture industry chain.