On June 2nd, KUKA Home and JD Home Furnishing launched in-depth cooperation, and jointly held a press conference with the theme of "Future Living" in Jingdong Building, and released the new reverse customized "Jing π" leather bed on the spot.

Relying on JD' s C2M big data, the "Jing π" leather bed has been repeatedly simulated by the Kuka laboratory on the scene of people leaning against the head of the bed. The best ergonomic angle of 108° is selected, and the double backrest design is heightened so that users do not need cushions. Reliable comfortably; according to the principles of color psychology, the ingenious use of refreshing colors of cyan blue and almond white can eliminate brain fatigue and relax and make users fall asleep in a comfortable atmosphere; based on a large number of actual housing research, adopting a small size design with flush edges, can effectively expand the bedroom space and improve the living environment.

In addition, Kuka Home also launched a new mattress product "Sleeping Beauty", using Kuka's original patented deep sleep three-zone spring technology to truly realize the stiffening of the waist and the relief of the shoulders and legs.

JD.com also cooperated with Kuka Home Furnishing to release a new spring breeze mattress, which uses a new temperature-sensitive technology fabric to maintain a 33-degree golden deep sleep temperature. 3cm latex 94% high-purity latex layer, 150,000 vent holes per cubic meter, high fit and high resilience, seven-zone single-pocket silent spring, small gap and multiple fulcrum support are more stable, creating a deep sleep experience for users.

In addition to the release of new products, the event site also showcased the "Future Living" space, a flash-mob live broadcast area of home space with a sense of design jointly created by Kuka Home and JD Home Furnishing. Under the joint lighting of the leaders of both parties, the mystery of the "Future Living Space" has also been unveiled. The "Jing π" leather bed, sleeping beauty mattress, Italian light luxury leather sofa, modern rock board coffee table TV cabinet, rockboard telescopic folding dining table... a series of exquisite home furnishings are placed in it, showing consumers in the live broadcast room a home space where ideals are reflected in reality.

As young people's demand for home furnishing products has shifted from basic functional attributes to home culture and personalization, Kuka Home has launched a new brand concept of "Living in Kuka", dedicated to meeting the needs of future users for more personalized and diverse lifestyles. Liao Qiang, vice president of Kuka Home, said: “In order to meet the future development direction of smart, refined and personalized home furnishings, in recent years, Kuka has actively participated in the new retail and digital innovation operation models, and JD' s big data technology can provide insights into consumers. Unperceived needs, to create a future home living space for consumers."

In the future, both parties will continue to use big data technology to tap the potential needs of consumers and launch more new home furnishing products that meet the potential needs of consumers.