On August 19th, Zhu Jiagui, Executive President of Red Star Macalline Group, Chen Wanghui, Deputy General Manager of China International Trade Fair, and Ma Weijie, General Manager of Red Star Macalline Design Living Room Division, led their team to Hangzhou to visit the headquarters of KUKA.

The three parties conducted in-depth exchanges on shopping mall category layout, stationed area, exhibition participation, etc., and reached a consensus on comprehensively deepening strategic cooperation.

"Heavy operations" is one of Red Star Macalline' s current core strategies. Through eight major regional strategies, three-year business planning, nine theme pavilions, 30 regional No. 1 stores, new hot-selling brands, exhibition store alliances and other major dimensions of continuous efforts, Red Star Macalline will complete the development from the property to the platform transformation.

With the deepening of this strategic cooperation, KUKA Home will rely on the Red Star Macalline ecology to accelerate the advancement of the goal. This undoubtedly shows its recognition of Red Star Macalline' s "heavy operations" strategy.

As for Red Star Macalline, as of December 31, 2020, Red Star Macalline has operated 92 self-operated shopping malls, 273 commissioned shopping malls, and 11 home furnishing shopping malls through strategic cooperation. In addition, the company authorized the opening of 66 franchised home building materials projects by way of franchising, including a total of 476 home building materials stores/industry streets.

The common pursuit of a better home environment has brought Red Star Macalline and KUKA Home together, and the two parties are each other' s most important strategic partners. On that day, KUKA Home' s operating area in the Red Star Macalline shopping mall exceeded 500,000 square meters, with a store follow-up rate of 85%.