The Way Home is hosted by Megan Colarossi, left, and Evette Rios

Wayfair and A+E Networks have teamed up to launch a fully shoppable TV series that blends commerce with content for home enthusiasts.

Called The Way Home, the program will premiere Saturday at 11 a.m. on Lifetime. Hosted by lifestyle experts and television personalities Evette Rios and Megan Colarossi, the series will focus on home décor and DIY how-tos, room makeovers and everyday solutions. After each episode, Wayfair.com will launch sales events that will include products featured on that show, including several items that will be heavily discounted for a limited period.

“We are excited to team up with A+E Networks to produce a new home talk show that helps serve our customers and A&E viewers with an inspiring and entertaining experience,” said Nancy Go, vice president of brand marketing, Wayfair. “The talk show format coupled with online shopping is a great way to bring attainable and helpful home tips to viewers, so they feel empowered to bring the ideas home.” “Working closely with a marketer to co-create from the ground up, we were able to bring to life a truly innovative programming concept that incorporates storytelling, analytics and attribution,” said Amy Baker, EVP Ad Sales at A+E Networks.

Wayfair has debuted similar partnerships with shows previously, including HGTV’s “Brother vs. Brother” and, through Wayfair’s Joss & Main brand, “Beachfront Bargain Hunt: Renovation.”

(Source: hfndigital.com  Author: Andrea Lillo)