Wayfair partners with Cosmopolitan on exclusive line

Wayfair, an online retailer of home furnishings and décor, is launching a new line of furniture and décor in partnership with Cosmopolitan, an international fashion magazine for young women. The collection will be sold exclusively on Wayfair.

Wayfair, an online retailer of home furnishings and décor, is launching a new line of furniture and décor in partnership with Cosmopolitan, an international fashion magazine for young women. The collection will be sold exclusively on Wayfair.

 

Called CosmoLiving by Cosmopolitan, the collection offers affordable pieces for small-space living designed for young adults who are settling into their first apartments or homes.

 

“Exclusive collections like this collaboration with Cosmopolitan extend beyond offering distinct furniture and décor; this partnership showcases an innovative shopping experience that makes it easy and fun for customers to find exactly what they want,” said Liza Lefkowski, head of brand, creative and curated experiences, Wayfair. “CosmoLiving has striking pieces that are sure to elevate any space by adding a vintage, glam aesthetic with a modern twist.”

 

Offering products for the home ranging from sofas and arm chairs to ottomans, area rugs and nightstands, Lefkowski says CosmoLiving draws inspiration from the latest runway styles and on-trend designs. Some of the line’s manufacturing partners include Dorel Home, Rugs America and Westport Linens.

 

“We developed CosmoLiving as a brand platform and lifestyle solution informed by the enormous social influence we know Cosmo readers have on home furnishings, décor and remodeling,” said Steve Ross, global chief licensing officer and head of brand development for Hearst magazines. “We're thrilled to partner with a preeminent, leading home goods e-commerce destination to best meet the high-demand anticipated for our new line.”

 

The line features pieces such as a velvet Liberty sleeper sectional; a three-piece Westwood dining set, which has a brass metal base with a tempered glass top, paired with two modern dining chairs; and the Merrick rectangular desk, with a sturdy-base and white finish, accented by antique brass hardware. There are also area rugs that range in size, color and pattern, including the Moroccan Tenzin, with a magenta and orange tribal print.

 

This 3-piece Westwood dining set, featuring an artful brass metal base with a tempered glass top, paired with two modern dining chairs is part of the CosmoLiving collection.

 

 

(Source: Furniture Today)

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