BOSTON—Wayfair Inc. has joined the club—the membership club, that is—with the launch of MyWay, a new membership program that costs of $29.99 annually and offers access to insider sales, discounts on installation and assembly services, and free shipping and next-day delivery.

MyWay is available to Wayfair customers in the U.S. and its benefits can be applied when shopping Joss & Main, AllModern and Birch Lane. MyWay is also available at Wayfair.ca with benefits specifically tailored to Canadian customers.

The free shipping has no order minimums. There is also free next-day shipping on “thousands” of items, the company said. MyWay members also receive 25 percent off in-home Services such as assembly, installation, and upgraded delivery options including “Room of Choice” and “Full Service Delivery.”

“At Wayfair, we believe creating a home you love should be easy, fun and affordable. We are always looking for new ways to enhance the shopping experience and bring even more value to our customers,” said Ed Macri, chief product and marketing officer. “With the introduction of MyWay, we are inviting customers to enjoy an elevated level of service and value while offering yet another reason to make Wayfair their go-to destination for everything home.”

(Source: hfndigital.com)