Travels inspire new Sunbrella fabrics by Joe Ruggiero

Joe Ruggiero introduced six new Sunbrella fabric collections at Showtime, the textile show that wrapped up its summer run here this week. The fabric collections are grouped by regions of inspiration including France, the United States, Italy, Sweden, Engl

Joe Ruggiero introduced six new Sunbrella fabric collections at Showtime, the textile show that wrapped up its summer run here this week. The fabric collections are grouped by regions of inspiration including France, the United States, Italy, Sweden, England and Japan.

"I've been fortunate to have traveled all around the world and experienced many different cultures firsthand," said Ruggiero, a furniture and fabric designer based in Los Angeles. "When we design our new Sunbrella fabrics each season, I interpret these global influences for today's consumers. I have been working with the Sunbrella design team to recreate the look of fine heirloom stitching, and I believe we have achieved this goal with the June Showtime collection."

Colorful fabrics with details like embroidery, crystals and distinctive stitching were strong for suppliers at Showtime. Ruggiero's introductions feature deep color ways, textural effects and intricate stitch details.

"The advances that Glen Raven continues to make in yarn creation and weaving technology are enabling us to produce fabrics that offer an authentic interpretation of handmade fabrics from all over the world at affordable price points," Ruggiero said. "Consumers are drawn first and foremost to the colors and designs, and when they find out it's Sunbrella with all of its performance qualities, the fabrics virtually sell themselves."

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