On January 9th, Sichuan Suning signed a strategic cooperation agreement with Sichuan Easyhome. Suning.com will open a home appliance store in Easyhome stores to create a one-stop shopping mall for home appliance and furnitures store, each relying on the resources of the other party to break the industry barriers. 

“Home building materials and home appliances are born to twin brothers. The cooperation between the two parties is an upgrade of the shopping scene, thus providing consumers with one-stop, all-round service.”

With the in-depth development of the whole house customization, the consumption pattern of the home industry has changed, and one-stop shopping has become an important appeal of consumers. Home appliances have moved from the back end of home consumption to the front end of consumption. The data shows that the number of home appliance stores in the country's home stores will exceed 5,800 in 2018, a year-on-year increase of 45%, and the sales of home appliances will exceed 18.6 billion yuan, an increase of more than 49%. Home stores are becoming the fastest growing and most promising channel for retail sales under the home.

In fact, since 2018, Suning has started cooperation with Red Star Macalline, Oppein, Shangpin Home, Sogal and other home brands, and the old rival Gome has also reached strategic cooperation with France FDB Group, Zhibang, and Gold. Explore the custom experience space for cabinet appliances.

The industry analysts believe that behind the integration is the attempt to open the industry chain. With the arrival of the industry's "one-stop" shopping demand era, it will test the ability of home appliance home enterprises to open up all categories of the whole industry chain. At this time, it is a natural trend to try multi-channel integration development.

（Source: JJgle.com）