On Jan. 2, the household online retailer "Zhixian Technology" finished millions of angel round financing invested by the investor called Oriental Fortune Capital.

Shenzhen Zhixian Technology Co., Ltd, established in Apr. 2018, focuses its business on online sales. It has three independent brands and provides a sense of design of high quality and high cost effectiveness products which are integrated by supply chain, produced in its own factory and output in the way of OEM. The company aims to build a family lifestyle featured with affordable luxury and quality for young new middle class.

It is understood that Zhixian Technology will open offline experience stores to create a new household retail brand after this round financing.

The founder Shao Shibin said the company is not limited in the household online retailers. Next, it will make more efforts in optimizing the flow, efficiency, informatization, product power and supply chain process, brand consumer access and the improvement of product power. The company will think more on the process of new household retail. Shao revealed that the company's monthly GMV has reached nearly RMB 10million since Nov. 2018, thus, RMB 200million is expected to achieve in revenue next year according to the current model.

（Source: JJgle.com）