On October 12, the 2020 Double 11 kick-off ceremony of Easyhome opened. According to Wang Ning, President of New Retail Group Co., Ltd.,  Easyhome has set a national sales target of 12 billion yuan on Double 11.This year, Easyhome and Tmall Double 11 events will cover 23 regions, 407 stores, and 130 Tmall intra-city stations. What is different from last year is that the house of unexpectedly extended the Double 11 event cycle this year. The first round of pre-sales started on October 21. There were two rounds of outbreaks on November 1st-3rd and November 11th.

During Double 11, Easyhome  will hold more than 10,000 live broadcasts, 300 million times of "brand + product" exposure.