In September 2018, the 24th China International Furniture Expo (FURNITURE CHINA 2018) came as scheduled. As "Expocasa" leads China's new design trend, it participated in the industry event, bringing its brands "Tang Tang" and "NOW & FUTURE Jinzhi" to the booth of E6-C06 in the contemporary design museum.

Chairman and Shareholder of Expocasa, Mr.Wang Mingliang 

“The Chinese furniture market has always been based on European and American style furniture. This is because China has long denied its traditional culture and formed a serious cultural fault, and the economy is also barbaric. China has long been able to play the role of furniture production and processing. On the other hand, Western culture has invaded the country in a strong way. When Chinese companies passively accept Western furniture design, they have also formed a habit of copying and imitating foreign designs." - Expocasa brand director, Chen Feng, graduated from the Industrial Design Department of Tsinghua University.

Designer Chen Feng

Founded in 2000, Shanghai Expocasa Furniture Co., Ltd. is committed to becoming the backbone of the Chinese furniture industry. It explores the concept of contemporary home life with a time-honored design, and demonstrates the beauty of modern technology with mature parametric manufacturing concepts, bearing the superior design and quality. There are three major brands: “NOW & FUTURE”, “Tang Tang” and “Fabio Fan”.

As the new brand of Expocasa in FURNITURE CHINA in 2017, NOW & FUTURE, with time as a proposition, try to explain the definition of “time” whether static or mechanical, dynamic or emotional. Following the market's enthusiastic attention to NOW & FUTURE products, this year it has brought the new series of 2018, with more exciting products and designs.

NOW & FUTURE The core concepts of design, sharing, fashion and environmental protection advocated by the brand today bring users a wonderful life experience, presenting the excellent manufacturing of products with mature parametric design and craftsmanship, showing the quality everywhere, and constantly exploring The relationship between products and space has expanded people's infinite imagination of the future living space.

In 2015, the Expocasa Tangtang brand was established and launched its first product line, “Modern SHANGHAI”, to showcase the new style of Shanghai school.

The design of "Tang Tang" and "NOW & FUTURE" is inspired by Chinese Ming style furniture. It is not a simple "type". The essence of Expocasa is "beauty", and this beauty is also the Chinese Ming style furniture literati -a unique embodiment of temperament. Ming-style furniture is "classical and beautiful", especially those literary furniture with simple styles. It is not only elegant and very elastic, but also has a literary aesthetic. At the same time, Ming style furniture is "the most international". In addition to the exquisite craftsmanship of Chinese Ming style furniture, the artistic concept and expression are very modern, and the modern design style promoted by European Bauhaus later is also the same.

（Source: JJgle.com）