Currently, the brand advertisements of Chinese furniture enterprises have almost existed in all the eye-catching advertising positions except World Cup. Currently, China is in the start-up stage of consumption upgrading. China is gradually getting rid of the preliminary influence of Made in China and entering the development stage of service and high-end manufacturing.

China Enterprises bursted into the Russia World Cup

Currently, the trend of integrated development of furniture industry and big home industry is very obvious, and among various residential demands, the production enterprises have found that the Chinese consumers tend to the one-stop centralized solutions. Thus, the integration of the upstream and downstream home enterprises has become a hot topic of home industry. The latest trend is that one enterprise shall solve all the residential problems, that is, soft installation and hard installation are completed in the one-stop way.

The profits in the furniture industry in the future will mainly come from the brand value

The consumers have successively invested in the upgrading of overall home space, which has enabled the enterprises conducting the customized production and services to obtain the unprecedented development. Therefore, the furniture enterprises have focused on the brand creation and competed for the control right in the furniture industry.

Chinese furniture brands

In the future, the main profits in the small and middle-sized furniture enterprises and the large-scale furniture enterprises will come from their brand value. In this sense, many enterprises are risking their lives for the brand war now, and some of them are even advertising their brands with the most of the profits and risk their lives to tuck into the first square matrix to obtain more survival space.

(Source: JJGLE.COM)