Sales of soft furniture such as sofas and beds in China doubled in August
The price increase of raw materials has not yet affected the end products.
According to data from the National Bureau of Statistics, from January to August this year, domestic furniture retail sales maintained a year-on-year growth.
From January to August of 2021, the national furniture retail sales reached 105.3 billion yuan, a cumulative year-on-year increase of 23.70%. The national furniture retail sales in August was 13.7 billion yuan, up 6.70% year-on-year. Although affected by various factors, the growth rate of national furniture retail sales from January to August narrowed compared with the previous July, but the cumulative increase was still 20% year-on-year.
In recent years, people' s demand for a better quality of life has continued to increase. With the rapid development of domestic economic construction and the continuous improvement of residents' consumption level, the market scale of upholstered furniture such as sofas and mattresses has grown steadily.
From the perspective of sales data, the monthly sales of sofas, beds and mattresses in August showed an upward trend compared with last year and 2019. Among them, the sales growth of sofas and beds has doubled, doubled, and quadrupled. On the whole, from January to August this year, the cumulative sales of upholstered furniture increased significantly.
The cumulative sales of sofas from January to August 2021 are 16.560 billion yuan, a cumulative year-on-year increase of 42.93%, an increase of 78.51% from January to August 2019; the cumulative sales of beds from January to August 2021 is 16.882 billion yuan, a cumulative year-on-year increase 24.64%, an increase of 45.26% from January to August 2019; the cumulative sales of mattresses from January to August 2021 were 5.105 billion yuan, a cumulative year-on-year increase of 37.76% and an increase of 63.49% from January to August 2019.
Relying on rich product lines and strong R&D capabilities, leading software home furnishing companies have accelerated the layout of serialized stores through offline channels, and grasped the entry of offline traffic. The software leader has significant advantages, which is reflected in the strong growth momentum of the company' s flagship store sales data compared with the same period last year and 2019.
It is understood that since the beginning of this year, the price of raw materials for soft home furnishings has increased for more than three rounds. However, judging from the sales data of upholstered furniture, the rise in raw materials has not yet affected the end products.
On the whole, the sales of upholstered furniture increased sharply from January to August, and the industry' s leading advantages have been highlighted. Its flagship store sales have doubled compared with 2019. In addition, the year-on-year increase in raw material prices is still significant, and it seems that the end products have not yet been affected.
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