As the China’s consumption upgrading is further deepened, the “new retail” mode integrated online and offline has become the development trend in the future, and its requirement is the precise and scenarized experience service.

Combination of the sanitary ware enterprise e-commerce and physical store has become the inevitable trend. It is also the new retail age raised by Ma Yun, and the full combination of online and offline in the future will become an important development trend in the sanitary ware industry.

At the current stage, in China’s sanitary ware e-commerce market, the market rules are not improved; production differentiation is not obvious, and the sales in the sanitary ware e-commerce industry are sluggish. The following aspects need to be considered for the way-out of China’s sanitary ware industry in the future:

1. Products shall be “young” and have higher cost performance.
2. Value shall be highlighted in cooperation with the Internet home decoration.
3. Energy conservation and environmental protection shall be constant theme in the sanitary ware industry.

That the sanitary ware industry and Internet home decoration cooperate in O2O mode has become the development trend.

(Source: JJGLE.COM)