"In the next ten or twenty years, there is no such thing like e-commerce. Only the new retail which is online and offline combined with the logistics could create a real new mode of retail. The offline enterprises must go online, online companies must go offline, online and offline plus modern logistics together, can really create the new retail." Said Jack Ma, the founder of Alibaba Group which has builded an online e-commerce kingdom in China and taken the new mode of cashless payment to redefine the lifestyle of Chinese. Its main business include the Tmall, Taobao, Alipay and other aspects. 

Alibaba Group

In the October of 2016,  Jack Ma has put forward a new concept to redefine the retail industry in the Ali's Computing Conference in Hangzhou. That was totally a new word about the retail industry in China, and also it has made a long and deep influence in the industry. So that, with the popular of Sharing economy, penetration of cashless payment, modern logistics, high technology used into the real life, big data, unmanned supermarket, AI and so on, it seems that the new retail does really infect the life.

_{The Jack Ma's new retail has been blowing for nearly two years, from the lightest format convenience store in the retail industry to the most heavy-duty home furnishing store in the home industry. With the development of technology and the continuous practice of the industry, the traditional home industry has also seen a number of outstanding seed players on the new retail track.}

_{In terms of furniture industry,  furniture new retail participants are gradually increasing.}

_{The most eye-catching performance of the home industry in terms of new retail is that at the beginning of this year, Ali joined a number of institutions with a strategic investment of 13 billion yuan, helping the Easyhome to open a new journey. Since then, Easyhome has started a series of changes in the format and channels with the power of the Internet giant, and officially joined the fierce new retail war.}

_{Participants in the new retail of the furniture industry mainly contain: companies in various segments of the industry, furniture stores, technology-based firms, Supply chain platform enterprise, life home retail brand and Internet giant.}

_{The core of new retail's furniture industry is digital transformation}

_{VR experience, shopping guide cloud screen, face registration, cloud shelf, robot and other smart devices can be seen everywhere in the home store. The layout of cross-border business such as catering, cinema, parent-child entertainment has become a new direction for home store renovation.}

_{The core of the new retail furniture industry is the digital transformation based on the technology layer to promote the industry efficiency and consumer experience.}

_{Enterprises bid farewell to the traditional way of operation, using information technology tools to precipitate user data, and through digital forms, visually and clearly see all aspects of the company's data changes in the business process, such as user group characteristics, supply chain inventory, production costs, revenue , profit margin, etc.}

_{（Source: Jjgle.com）}