Riva 1920 returns to the International Furnishing Show, Milan, from 12 to 17 Apirl 2011. Within the Stand by Riva 1920, you will be walking on scented cedarwood floors, accompanied by the grandeur of venetian Briccole and millenary Kauri woods, as well as by the flavours of Italian food.

Important figures in the world of design will exhibit their latest creations realized by Riva 1920: Claudio Bellini, Carlo Colombo, Marc Sadler and Matteo Thun. And for the Briccole Collection: Andrea Branzi, Giuliano Cappelletti, Piero Lissoni, Gualtiero Marchesi and Alessandro Mendini.

For over 20 years Riva 1920 has been taking part to this International event, presenting news and ideas, challenging the audiences through communication strategies aimed at touching people so to make them aware of issues of great moral and social value. “We have been producing, for over 20 years, at low environmental impact, so to convey emotions and hand down to the youth an important value, that of remembering history”, state the Riva brothers. “Taking part to the Milan International Furnishing Show has always been a strong reason for improving research methods as well as the presentation of our products.”

This year, at the Fair, packets of “cigarettes made of scented cedarwood” will be distributed. They are meant to be used in drawers and wardrobes as remedies against moth. The initiative, part of a series of activities already promoted in the past, aims at raising awareness regarding the importance of living naturally and recycling precious materials such as wood.

Riva 1920 has been producing furniture for three generations. Maurizio and Davide Riva are currently leading the company, started off by granfather Nino Romano in 1920 and carried on by their father Mario Riva. While thinking of the future and young generations, Riva 1920 inaugurates in 2001 the Museum of Wood, to hand down and not forget that wood is a renewable resource, but it is not infinite. Culture, design and social sensitivity have become a key feature of Riva 1920’s activities. The collaboration with design masters strengthened a philosophy characterized by a merging of functionality and aestetics, without ever forgetting the importance of healthy living and eco-sustainability. Special Projects were born out of this marriage between woodwork and geniality, such as the project aimed at re-utilizing Venetian Briccole, the millenary New Zealand Kauri wood, and the project Ground Zero, to remember the history of 9/11 through design masters.