Ahmed Amin, the CEO and founder of Manzzeli, an Egyptian e-commerce platform that focuses on furniture and household products, said at a recent online press conference that the furniture company’ s sales have increased by 5 times in the past 18 months, and its market value is higher than in the past, increasing 15 times in two years.

This furniture e-commerce platform was launched in 2016, aiming to transfer the local traditional furniture trade to the Internet.

Manzzeli' s sales have increased 5 times in the past 18 months, and its market value has increased 15 times over the past two years. The company' s goal is to increase sales by 40 times in the next five years.

Amin said that Manzzeli is the first furniture platform in Egypt that integrates e-marketing and traditional marketing.

The company will optimize the shopping experience of Egyptian customers by opening the first offline design studio, and design and order products for users.

The company plans to establish its own household goods and furniture production lines in 2024 and export them to Arab countries.