It is understood that on June 17, Google' s first physical store in New York, Google Store Chelsea, officially opened in Manhattan' s Chelsea neighborhood.

The physical store has a total area of approximately 5,000 square feet (approximately 464.5 square meters).

Google Store Chelsea is designed by the New York architectural firm Reddymade, with soft mountain peach wood and warm gray tones as the main body, creating a warm and natural stress-free scene.

The store is designed according to the highest sustainable and renewable standards and has obtained LEED platinum certification. (It is said that there are currently less than 215 retail stores in the world have this rating).

Among them:

The floor is made of 100% recyclable materials;

The sound-absorbing panel is a low VOC wall panel made of 100% PET plastic;

Each lamp has an energy-saving effect.

Near the main entrance, there is a five-meter-high enclosed space surrounded by a cylindrical glass tube hanging from top to bottom, called Google Imagination Space, to showcase the latest scientific and technological achievements.

It can provide a Google translation experience created by Tokyo artists——

When the customer speaks a phrase softly, it will softly translate it into 24 languages and display the text on the screen at the same time.

The store also provides all Google hardware products such as Pixel mobile phones, Fitbit, Nest, etc., which customers can experience as they please.

Like an Apple store, users can come here to repair damaged devices, such as mobile phone screens.

The store has designed many specific scenes with the concept of "Sandbox".

Come directly demonstrate your own hardware products with online services such as Google search, voice assistant, maps, YouTube, gaming platform Stadia, etc., and customers can also enter the scene for actual experience.

A product display wall designed in an alcove style.

For Google:

In the past, Google focused more on online marketing. Although it once opened some pop-up stores and retail spaces, it also relied on the pop-up sales areas and small stores of other retail stores.

And this physical store is a permanent building set up by Google in New York, and it is an initiative of Google to explore the possibility of hardware.

While helping customers directly experience hardware and services, it also helps the team continue to explore the possibilities of physical retail space.

According to the content discussed at its latest conference, many consumers want to complete the purchase immediately when they experience products in the New York flagship store.

There is speculation that in the long-suppressed epidemic environment, offline experience stores, which can be directly contacted, may become a bright spot.