Furniture such as sofas and storage cabinets are selling well in India
Many furniture companies have doubled their sales during the epidemic.
Quoting from a report in the Times of India on the 14th, in 2020, we will see that the home office model prompts people to snap up ergonomic office desks and chairs. Today, the epidemic in India has not yet shown a trend of relief, and consumers in this country are gradually shifting the focus of consumption to sofas, storage cabinets and other home furnishings. As a result, furniture manufacturers have also recorded up to three-digit sales growth.
Subodh Mehta, the head of the Indian furniture company Godrej Interio, said: “Consumers are starting to use a magnifying glass to see their homes, and they all want to build a better kitchen or buy a more comfortable sofa. Our company is in the overall furniture sales have increased by 2-3 times; and last year, the sales of home office products have increased by 5-10 times."
In addition, a senior director of a large furniture e-commerce company in India reported that among the various sub-categories of furniture, sofas, bean bags, storage systems and home furnishings (such as lighting, carpets, etc.) are the most popular. He said: "Even in the context of the lockdown, sales this year have performed better than in the past few years.
One of the major factors contributing to the current boom in the furniture trading market is people themselves. "People stay at home longer and longer for work or rest, and their keen interest in home consumption has pushed up the price per customer," said Raghunandan Saraf, founder and CEO of Saraf Furniture. Its company's sales during the epidemic have tripled.
In addition, on the practical level, it is difficult for the Indian government to ensure the implementation of a strict nationwide blockade. Against this background, physical furniture stores in some cities are still open, and furniture manufacturers continue to expand their production capacity to meet growing consumer demand.
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