North American furniture giant Flexsteel enters the field of solid wood with new furniture series
North American residential furniture giant Flexsteel launched the first solid wood home furniture series.
It is reported that Flexsteel' s Chevron series will debut the series in its High Point showroom C-558 and C-602A in the International Home Center. Including bedroom, dining room, and home office furniture made of solid pine wood, light sensor switches built into the headboard and subtle V-shaped pattern details.
Flexsteel Industries, Inc. was established in 1929, mainly engaged in the manufacture, import and marketing of residential and commercial upholstered furniture and wooden furniture products. Its products include sofas, two-seater sofas, chairs, recliners and rocking chairs, swivel rocking chairs, sofa beds, convertible bedding, temporary tables, desks, dining tables and chairs, and bedroom furniture, which are sold to furniture dealers and department stores throughout the United States.
The company’ s vice president of product management, Tim Newlin, said in the blog announcing the series: “We first launched a bedroom series, home office series."
At the same time, the feedback from its distributors in the past year and a half shows that today's consumers are looking for better quality products, and in their eyes, solid wood is almost equivalent to high-quality products. Flexsteel believes that cheap and high-quality solid wood products are unique in the market.
In addition, Flexsteel also found that consumers often mix different design elements and styles, such as classic and modern, modern and traditional, and high contrast formed by dark tables and light seats. The Chevron series caters to their preferences through a variety of chair styles and thicker desktop designs.
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