On June 1, Easy Home Cambodia Phnom Penh successfully signed a contract! Wang Ning, President of Easy Home, attended the signing ceremony.
 
It is reported that this is Easy Home's 670th store (the contract has not been completed), Easy Home's first overseas store, and may also be the first Chinese home furnishing store brand to go overseas.
 
Both for Easy Home and Chinese home furnishing stores have extraordinary significance.
 
At present, Easy Home has not announced specific plans to enter the foreign market, but as far as the domestic market is concerned, Easy Home has performed particularly rapidly in recent years.
 
Just two days before the signing of the Easy Home Cambodia Phnom Penh store, Easy Home Shandong Yishui Tengfei Store and Xi'an Qujiang Store opened at the same time, and the total number of Easy Home stores opened in the country reached 386.
 
Earlier, Easy Home stated that in 2020, the company will accelerate the chain expansion of physical stores, especially in the fourth and fifth tier cities, continue to expand market share, and plan to open no less than 70 new home stores.
 
According to the 2019 financial report of listed companies, the number of Easy Home's terminal stores has surpassed that of Red Star Macalline. As of the end of 2019, the number of terminal stores of Red Star Macalline and Easy Home compared to 337 VS 355, Easy Home has surpassed.
 
It is worth noting that at present, Red Star Macalline's revenue scale advantage is still obvious, but the net profit gap has contracted significantly. With the further changes in the number of stores, the market competition between the two leading home stores may become more intense.
 
Easy Home has announced that it plans to open more than 600 stores by 2022 and more than 1,200 stores by 2028, with annual sales of more than 200 billion yuan, and has gone abroad to become a world-renowned commercial brand.
 
The successful signing of Easy Home Cambodia’s Phnom Penh store may be the first step for Easy Home to go abroad.