The NITORI Group stated that China is considered an important overseas market. By 2032, the group will open 3,000 stores worldwide, and there will be 1,000 stores in mainland China, which will exceed 700 plans in the Japanese domestic market.

Founded in 1972, NITORI is currently the largest home furnishing chain in Japan, known as the “Japanese version of IKEA”, and is known for its “cost-effective” positioning in the home sector.