Japan's OTSUKAKAGU Furniture Company, which has continued its crisis, announced on the 21st that it has started business cooperation with the Chinese furniture sales giant “Easyhome” (located in Beijing).

According to a report on December 22, OTSUKAKAGU furniture will open stores in China with the help of Easyhome, and also expand e-commerce, etc., seeking a way out in the Chinese market. In the future, OTSUKAKAGU intends to expand cooperation to the capital level, and step up capital increase to strengthen the financial base.

Sales of Easyhome increased rapidly due to online sales, saying that it hopes to promote the integration of physical stores and online sales to accelerate growth through cooperation with OTSUKAKAGU furniture.

According to the report, the main content of business cooperation is that the two companies will sell together through the sales network of Japan and China, and OTSUKAKAGU furniture will open stores in China. In addition, it is expected to increase the sales of furniture for Chinese tourists visiting Japan.

According to reports, Easyhome is funded by Chinese e-commerce giant Alibaba Group and has 223 stores in China by the end of 2017. Annual sales are approximately 99.0 billion yen.

(Source: JJgle.com)