On December 14, 2018, Mr. Luo Tingshu, General Manager of Man Wah Holdings Greater China visited the headquarters of the Real Home. The two sides had an in-depth exchange on investment, new retail, joint marketing, and Beijing International Furniture Fair. It also announced a comprehensive strategic cooperation agreement with Easyhome, and the two parties jointly built the 2019 Man Wah Holdings “Thousand Store Plan”.

Mr. Wang Ning, President of Easyhome Home Chain Group, expressed his deep expectations for the deep cooperation between the two parties. Easyhome is a super-precision, full-scenario, one-stop large-scale home consumption platform for the home furnishing industry. It will hand in hand with CHEERS into all-round cooperation from opening stores, store management, team building, products management, terminal retail, marketing and other aspects , to fully implement the 2019 "Thousand-store plan" promotion, in order to help CHEERS to sprint its 10 billion sales target.

Man Wah Holdings will open a 1000+ store in Easyhome Mall in 2019 to carry out digital transformation of the store's smart stores, open a full-scale digital upgrade of the people's yard, and make full use of big data.

As the global leader in the home furnishing industry, CHEERS has been leading the Chinese functional sofa retail market for 8 consecutive years. It is also the top three Asian functional sofa brand in the US functional sofa market and has been selected as one of the top 500 Asian brands for two consecutive years. In 2019, Man Wah and Easyhome “Thousand Stores Plan” will fully expand the cooperation latitude.

(Source: JJgle.com)