Westwing Group AG, the German home and lifestyle online shopping club operator, opened its first offline store in Italy on September 13th in Milan, in the Luisa Beccaria showroom at 9 Via San Carpoforo. More than 300 square meters, will continue to open in the form of a flash shop until January 13, 2019.

Westwing Group AG was founded in Germany in 2011 by Delia Fischer and four other co-founders. Delia Fischer previously worked as an editor for the well-known fashion magazine "ELLE" and her home improvement supplement "ELLE Decoration", when she had been hoping to be able to buy satisfactory furniture and home products at an affordable price on the online store, but often there was always no result.

Westwing Group AG is principally engaged in the operation of online shopping sites for furniture and home furnishing products. It currently has operations in 14 countries and regions and employs more than 1,400 people. The Group's sales in 2017 amounted to 266 million euros, with an order volume of 2.2 million, and the number of products sold reached 5.6 million. The average price of the products sold was about 45 euros per piece.

Westwing, which operates as a club, sells almost one product every four seconds on its website. The number of registered users worldwide is nearly 33 million, of which 6.6 million are registered in Italy, accounting 20% for the total amount. Westwing users have a high level of loyalty, and about 85% of Westwing Group AG's turnover comes from users who have visited more than 100 times a year. Before the opening of this Pop-up store in Milan, the Westwing Italian portal westwing.it (formerly dalani.it) led by Karim El Saket, Mattia Riva and Alexandra Tobler had already made a name for itself in Italy with an experiential shopping model.

Delia Fischer, founder and global creative director of Westwing Group AG, said: "I am delighted that the group's first flash shop in Italy can finally be settled in Milan. Westwing's offline experience has been in Germany, Poland and Brazil. I got a good response, and this time I and Westwing's staff were very excited about the promotion of this project to Italy. We can't wait to welcome and personally receive Italian customers.” It is worth mentioning that Italy is also the second largest market for Westwing Group AG after Germany.

(Source: JJgle.com)