Eclipse International and its partner, Blue Ocean Sleep, will team up with an Asian group to open a line of Van Vorst branded retail stores next year that will highlight the luxury mattress line, officials said. The first two stores are set to open in China in March.

The Van Vorst Studio stores will be run and managed by Van Vorst Partners Ltd. of China, and the first two dedicated stores will be located in Hunan and Shenzhen, two cities with burgeoning luxury goods markets, officials said.

The planned 4,000-square-foot stores are an integral part of the overall strategy to grow the luxury mattress brand in China. In addition to the two stores set for opening, plans call for implementation of an e-commerce platform as well as outreach to traditional full-line department stores in China, officials said.

“The Van Vorst brand offers an aspirational look, feel and design that can only be told through a high-end retail experience,” said Stuart Carlitz, president and CEO of Eclipse International. “The Van Vorst Studio stores will allow us to offer that dedicated luxury experience for discriminating consumers.”

(Source:furnituretoday.com)