Wayfair, a leading online destination for home furnishings and décor, and award-winning global media company A+E Networks, have announced what the companies call the first-ever fully shoppable TV series.

“We are excited to team up with A+E Networks to produce a new home talk show that helps serve our customers and A&E viewers with an inspiring and entertaining experience,” said Nancy Go, vice president of brand marketing, Wayfair. “The talk show format coupled with online shopping is a great way to bring attainable and helpful home tips to viewers, so they feel empowered to bring the ideas home.”

The Way Home is hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi who will share best practices for saving time and money while transforming the home. Each episode will feature home décor and DIY how-tos, room makeovers and solutions for better living – with all products on display and for sale on Wayfair.com.

The Way Home shoppable sales events on Wayfair.com will go live following each episode premiere. Each sale will include products featured on the show including a handful of must-haves that are heavily discounted for a limited period. Together with cross-platform analytics, Wayfair and A+E Networks will track how specific on-air programming converts into engagement with Wayfair’s website, and content and merchandising strategies will be shaped using viewing behavior and e-commerce insights.

“A+E Networks is proud to collaborate with Wayfair on creating this exciting new business model,” said Amy Baker, executive vice president of ad sales at A+E Networks. “Working closely with a marketer to co-create from the ground up, we were able to bring to life a truly innovative programming concept that incorporates storytelling, analytics and attribution."

The Way Home is scheduled to premiere Saturday, Oct. 22, at 11 a.m. ET on Lifetime.

Earlier this year, Furnitureland South’s The Design Network married its programming with an e-commerce platform designed for the Apple TV operating systems tvOS to make shoppable episodes, with many of the home furnishings and accessories available for purchase.

(Source: furnituretoday.com)