(Editor: Leona) 

Buoyed by a strong holiday season, e-commerce powerhouse Wayfair Inc. said its fourth-quarter revenues jumped 38.4% to $408.6 million.

The online retailer said the average order value was $204 in the quarter — up from $191 in last year’s fourth quarter — and said repeat customers placed 50.3% of total orders.

“We’re very pleased with the fourth quarter and full year results and the company’s continued strong growth,” said Niraj Shah, Wayfair’s CEO, co-founder and co-chairman. “We are particularly excited about the success of our holiday merchandising efforts and our ongoing customer growth. We remain committed to both building the market leading online home brands and to delivering long-term value for investors.”

Shah said the company ended 2014 with 3.2 million active customers for its five online brands, an increase of 53.8% from the end of 2013.

The huge top-line increase, however, didn’t fall to the bottom line, as Wayfair recorded a net loss of $58.1 million or 73 cents per share. In the previous year’s fourth quarter the loss totaled $8.92 million or 22 cents per share.

For the 2014 calendar year, revenues rose 44% to $1.32 billion. Last year’s net loss totaled $150.2 million or $2.97 per share. In 2013, the net loss came to $40.9 million or 99 cents per share.

In addition to Wayfair.com, the company’s online brands include Joss & Main, AllModern, DwellStudio and Birch Lane.