The smart home system, as a smart core system for improving the quality of real estate in the hardcover residential property market, has been enthusiastically sought after by developers and home buyers since its listing, and its current performance is very eye-catching. 

According to data from AVC.com Real Estate Hardcover Compass 3.0, in the first half of 2021, the scale of supporting smart home systems in the hardcover property market is about 100,000, a year-on-year increase of 43.9% against the trend.

The concentration of head brands has increased, and deep brands are more favored by the hardcover market

While the scale of supporting smart home systems in the hardcover market is growing rapidly, specialized, sophisticated, and deep brands are currently more favored by the market. According to the big data of AVC.com Real Estate: From January to June 2021, a total of 39 brands will be monitored, of which the top ten are professional and sophisticated brands recognized by the industry. Top ten brands accounted for more than 60% of the total, an increase of 5.1 percentage points from the same period last year.

Among the TOP ten brands, the TOP two brand ORVIBO and UIOT Super Smart Home belong to the Internet of Things and IoT companies. Xiaomi and Aqara belong to the Xiaomi Hi-Tech department. Xiaodu and Tmall Genie belong to the three giants of search engines. They also belong to the department of Media, etc. They have invested a lot of research and development in the smart home system, and similarly, they have also been recognized by the market.'

At present, in the smart home system market in the hardcover residential real estate market, the TOP one brand in deployment size is ORVIBO, with a market share of 13.2%, and a year-on-year increase of 74.3% in the supporting volume. Among the TOP ten brands, with the exception of Midea' s smart home system, the matching volume of other brands exceeded 22% year-on-year. It can be seen that the smart home system products developed by professional and sophisticated brands are more favored by the market.

Taking ORVIBO as an example, ORVIBO' s smart home system not only cooperates with real estate companies, but also helps real estate companies build an interconnected platform that can realize the linkage and connection of multiple brand products. ORVIBO Whole House Intelligence starts from the overall intelligence of the living space to create a unified the interactive and intelligent system turns the living space into an evolving native intelligent terminal, which integrates multi-modal interaction, active intelligence, native delivery, and lifetime OTA to provide users with a one-stop full-scenario smart home customization service. 

Obtained 2021-2022 smart home strategic centralized procurement orders from key real estate companies such as Vanke Group and Agile, and Beijing Capital Land' s annual smart home strategic procurement orders. In addition, ORVIBO has also signed strategic cooperation with China Telecom Hubei Company, Mingyuan Cloud, Kaisa Technology Innovation Group, Red Star Warehouse and Ruilin Smart Habitat, a professional platform for intelligent applications under Sino-Ocean Group, in terms of products, channels, operations, and networks. Carry out in-depth cooperation, based on AIoT technology research and development to assist the implementation and cooperation of smart real estate projects in an all-round and multi-dimensional manner, and through the collaboration and intercommunication of technology, data and scenarios, in the development of smart home products and systems, innovating smart communities and smart cities in-depth exploration in various fields such as construction, and work together to create a full-scenario and systematic smart living space in the 5G era.

The matching volume of waist real estate companies is growing rapidly, and non-top 50 real estate companies are also accelerating the deployment of smart home systems

In the real estate decoration market, under the centralized management and coordinated control of the smart home system, smart door locks, smart security, smart switches, smart drying racks, air conditioners, fresh air systems and many other products are gathered here, which together constitute the improvement of the quality of real estate the value chain has also become a multi-dimensional selling point for real estate sales.

The data shows that from January to June 2021, the top ten real estate companies deployed 39,000 sets of products in the newly opened real estate market in the hardcover residential market, an increase of 23.9% year-on-year; the supporting scale of waist real estate companies TOP eleven-thirty and TOP thirty-one- fifty increased year-on-year both exceeded 44%; and the matching volume of the top fifty-one hundred real estate companies increased by 149.6% year-on-year. It can be seen that not only the top fifty real estate companies are deploying smart home systems in the hardcover property market, but the non-top 50 real estate companies are also accelerating the deployment of smart home systems.

From the perspective of developers, Poly Development, as a leading real estate company in the amount of hardcover smart home systems, increased by 132.1% year-on-year, and Country Garden and Vanke ranked top ten in terms of supporting scale, with supporting volumes exceeding 120% year-on-year.

For non-top fifty companies, some real estate companies are deploying smart home systems in the hardcover property market for the first time. Real estate companies are deploying smart home systems in the hardcover property market. We believe that at present, both top fifty and non-top fifty real estate companies are accelerating the deployment of smart home systems. 

At the same time, smart home products are deployed in the hope that under the premise of homogeneous hardcover, to create a more attractive selling point, enhance the competitiveness of housing sales, and at the same time increase the possibility of improving the safety, convenience and comfort of living, which can ensure a better living experience and meet the higher levels of consumers/owners, more diversified needs.

At this stage, the country' s 5G smart city construction is in full swing. The Internet giants "Baidu, Tmall" series, new platform Hi-Tech "Huawei, Xiaomi" series, professional smart home system manufacturers "ORVIBO, UT Super Smart Home", and real estate companies own platforms have increased investment and research and development of smart home systems, and accelerated the implementation of smart home systems and smart home product carriers; and under the premise of the three-stability policy, China has vigorously supported smart electronics companies and expanded the consumption concept of smart electronics products. Coupled with a huge consumer base, will allow smart home system companies to reap full dividends, and consumers will also enjoy more and better more convenient and comfortable living experience provided by smart home software systems.

In the new opening of the hardcover property market, the smart home system will serve as high-tech added value, and its supporting scale will be greatly increased. According to the big data of AVC Real Estate, the matching rate of the smart home system in 2021 will be about 10%, and the matching scale will be close to 300,000 sets.