On July 20th, Liu Huixiong, General Manager of Oppein Soft Decoration, and Wan Liyun, General Manager of Soft Decoration Division of Red Star Macalline Operation Center, signed a strategic cooperation agreement in Guangzhou to reach a comprehensive and in-depth strategic cooperation. 

The two parties agreed that they will cooperate closely in the following areas such as store entry, exhibition, IMP, and dealer services.

With the advent of the era of fine decoration, the demand for soft decoration and renovation of hard decoration rooms is increasing, and soft decoration will become a new growth point in the future home furnishing market.

Wan Liyun, general manager of the Soft Decoration Division of the Red Star Macalline Operation Center, mentioned that the group has carried out a forward-looking strategy for changes in mainstream consumer concepts and behaviors. In 2020, the soft decoration business area will increase by 15.4% to 112. Wanfang, accounting for 5.6% of the total area of the entire category; in 2021, the proportion of the operating area of soft decoration will continue to grow, in order to seize the commanding heights of future market growth.

Relying on the strong brand influence, efficient supply chain management capabilities and informatization advantages of Oppein Group, the overall customization of Oppein soft furnishings integrates eight categories of software covering wall coverings, curtains, furniture, wall cracks, wallpapers, bedding, carpets, and lighting. Install products and launch a full-case soft-installed sales model.

The achievement of this strategic cooperation, the combination of the strongest channel + the strongest brand, focuses on operation, and continues to work hard with distributors to gain market share.