Haier Smart Home starts construction at its fourth factory in Russia!

Source:People's Daily Overseas Edition

Promote the development of smart and interconnected home appliances and smart manufacturing industries in the local area.

A few days ago, Qingdao Haier Smart Home Icy Interconnect Factory held a groundbreaking ceremony in the Haier Industrial Park in Naberezhnye Cherny, Russia.


It is understood that this is the fourth factory opened by Haier Smart Home in Russia after the refrigerator, washing machine, and TV factories.


According to the project arrangement, Haier Smart Home' s ice-cold interconnection plant is expected to start production in the first half of 2022, designing one refrigerator production line and two freezer production lines, and the total production capacity of refrigerators and freezers in the park is planned to exceed 1 million units, achieving a scale effect.


At the same time, this factory will also promote the development of smart and interconnected home appliances and smart manufacturing industries locally through flexible, digital, and intelligent production.


Since entering the Russian market in 2009, Haier has attached great importance to the differentiated needs of Russian users.


For example, according to local residents who are tall and like to store a lot of ingredients, Haier Smart Home has customized a large-capacity refrigerator with a height of 1.9 meters to 2.0 meters. At the same time, according to local users' storage habits and aesthetic differentiation, Haier Smart Home' s local product design style is also full of European style, which is deeply loved by users.


It is understood that since Haier Smart Home' s first refrigerator local chemical plant was put into production in 2016, Haier Smart Home’s development in Russia has entered a fast lane and has become the fastest growing brand in the Russian home appliance market. In the high-end refrigerator and washing machine market, Haier Smart Home has the largest market share, and air conditioners have also become the number one brand in market sales for three consecutive years. At the same time, the "One Belt One Road" initiative provides a rare opportunity for Haier Smart Home's development in Russia.


The relevant person in charge of Haier Smart Home said that Haier Smart Home' s Russian cold interconnected factory will further promote Haier Industrial Park to become a differentiated product manufacturing base, radiate the European market, and support the brand's global leading strategy.


At the same time, Haier Smart Home will continue to work with the local government to promote the intelligent upgrade of the entire home appliance industry chain through the launch of the new factory, promote the development of smart home appliance standards and smart manufacturing industrial platforms, and further promote the development of local manufacturing, stimulate employment, and promote Local economic development.









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