China: New Adjustment in Customized Furniture Channel, Large Growth Space in Bulk Business

Source:JJgle.com

Industry veterans believe that the volume of bulk business indicates that customized furniture has entered a new adjustment stage.

Recently, the annual report of Chinese customized furniture enterprises has been issued. The overall revenue growth rate was less than 20%. However, the average growth rate of the bulk business of many large manufacturers was up to 92%. With the increase of 151.42% year on year in bulk business, OLO has been the champion of growth in 2018. Industry veterans believe that the volume of bulk business indicates that customized furniture has entered a new adjustment stage. Integrated manufacturers with advantages in technology, products, production and capacity of production, such as ZOY Home and OLO, will gain more initiative on the customized track.

 

At present, the penetration rate of full decoration in China is about 20%. The 13th Five-Year Plan requires that 30% of new residential buildings be fully decorated by 2020. According to the data of China Building Materials News, the penetration rate of hardcover houses in developed countries such as Europe, America and Japan in the last century has exceeded 80%.

 

According to the information disclosed in the annual report of enterprises, the reasons leading to the slowdown of revenue growth of customized furniture enterprises are rising costs, declining revenue, cross-border disadvantages and foreign trade obstacles. Several enterprises that sell customized furniture products to large customers have avoided these pits perfectly and achieved high performance growth smoothly. Several major businesses, such as Oppein, Suofeiya and OLO, have nearly RMB 3 billion in revenue, with an average growth rate of more than 92%.

 

The reason why OLO has Evergrande Group, Vanke, Jinmao and other top real estate customers is that OLO has accumulated rich experience in the real estate business over the years, formed the professional features of "self-production, various products, strong delivery, design power, risk control and a standard system" and thus had a greater influence in the engineering industry.

 

 

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