On the evening of October 29, the third quarter report released by Red Star Macalline (601828.SH, 01528.HK) showed that the company achieved operating income of 9.991 billion yuan in the first nine months of this year, an increase of 29.40% over the same period of last year; Net profit reached 4.16 billion yuan, a year-on-year increase of 46.50%; after deducting non-recurring gains and losses, the net profit attributable to shareholders of listed companies was about 2.199 billion yuan, an increase of 27.54%.

According to the report, both the rapid growth in revenue and profit were mainly attributable to the steady and rapid development of the company's business, as well as the large-scale effect of cost and expense, as well as the combined contribution of investment property appreciation.

After the total assets reached 100 billion, the growth rate of Red Star Macalline has not decreased.

The industry believes that in the current industry which is not prosperous, the achievements of Red Star Macalline are inseparable from the continuous adjustment in organizational structure and marketing model in recent years.

In September of this year, Red Star Macalline launched the IMP Global Home Smart Marketing Platform (hereinafter referred to as the IMP platform). The platform creates traffic by means of content, event promotions, etc., and then transfers the traffic to all home brands, thereby reducing brand marketing costs and increasing marketing efficiency. Benefiting from the IMP platform, during the “National Day” promotion period in 2018, Red Star Macalline achieved merchant sales revenue of 10.628 billion yuan, a year-on-year increase of 22%.

Red Star Macalline also serves the entire home industry through exhibitions and other forms. In September this year, Red Star Macalline and China Trade Show jointly organized the 42nd China International Furniture Fair. It is reported that the two sides will jointly operate the China Construction Expo (Shanghai) from 2019.

In the past two years, Red Star Macalline has invested more in the custom home, smart home and artificial intelligence industries. In industries other than pan-home, it has also invested in innovative companies in the fields of sports and transportation.

（Source: JJgle.com）