In this year's Shanghai Furniture Exhibitions, Kuka surprised the surrounding people with a joint exhibition area of more than 9,000 square meters.

In the soft exhibition hall, Kuka fabrics reflect the new style of living in the living room, bedroom and dining room; the first feature of the functional sofa breakthrough product IoT intelligent voice sofa opens a new experience of comfortable sitting and new products with main design. The connotation of young fashion, the luxurious and comfortable life attitude, creating the era of “light, wisdom and energy”; the Kuka craft sofa of the modern light luxury series, in design, seeks the style concept of “less is more”.

Kuka home，this time, the whole "Family" exhibition, from product to design to scene, fully shows "Kuka lifestyle".

Through the exhibition, we can see that Kuka home has formed a product pattern of multiple categories such as sofas, soft beds, mattresses and furniture. In the sofa category, Kuka has entered the functional sofa and the fabric sofa while maintaining the leading position of the leisure sofa, and achieved good results. At the same time, the performance of soft bed and mattress category built around consumer thinking has also increased significantly, and it has been firmly in the industry as a dominant position in the software field.

In addition to the rich categories, Kuka Home has also expanded its volume through acquisitions, mergers and acquisitions, and other means of investment. In the field of sofas, it has acquired the Italian high-end furniture brand NATUZZI, the German national treasure furniture brand Rolf Benz, the Australian import and retail furniture leading brand Nick Scali, and invested in the domestic fabric sofa brand Ai Ruisi. In the field of furniture, invest in the modern Oriental home brand Oriental Hui, solid wood home life advocate Ao Fan, etc., constantly improve the full category of the big home brand.

According to reports, next, Kuka will also sign strategic cooperation with the best home furnishing brands in Italy to further enrich the high-end household goods category. At the same time, at this exhibition, the investment promotion of Kuka's various categories is also continuing. With the active promotion of the channel, the attitude of the “giant” will be more clear.

（Source: JJgle.com）