On August 18th, KUKA Home issued an announcement on the 2021 semi-annual performance report.

The report shows that the company' s total operating income in the first half of the year was 8.016 billion yuan, a year-on-year increase of 64.89%; the net profit attributable to shareholders of listed companies was 772 million yuan, a year-on-year increase of 34.15%. According to the report, total operating income increased by 64.89% over the same period last year, mainly due to the continuous increase in sales income.

In terms of foreign trade business, the company will quickly promote the construction of overseas bases, and further adhere to and improve the iron triangle organization construction with "business localization" as the core, as well as the construction of digital marketing and CRM systems, and strengthen the confidence in international operations.

According to data released by the Hangzhou Qiantang District Statistics Bureau, the overall growth rate of foreign trade exports in KUKA District from January to June this year has exceeded 150 million U.S. dollars, a year-on-year increase of 100%. At the same time, there are still nearly 160 million U.S. dollars in orders from the KUKA.

In terms of channels, it actively explored the 1+N+X channel development model, focusing on software + customization integration, speeding up the layout of potential stores and fusion stores, and comprehensively promoting the full coverage of guest bedroom 1:1 and KUKA functional core shopping malls. Build multiple regional retail centers, allocate resources according to regional conditions, and provide efficient feedback to the market.

Further strengthen the construction of channel information and promote digital transformation; the implementation of unified store construction has improved construction efficiency and quality, more refined management, and clearer cost items; store opening cycles have been shortened.

In terms of product strength, through innovative research on new materials, new structures, new processes, etc., continuously improve the competitiveness of products; improve and clarify the competition and development strategies of the three high-potential categories of customization, function, and mattress to ensure the high growth rate of the three categories. 

Actively explore and improve user-oriented, digital, and whole-house new retail business models. Integrate high-quality resources through the supply chain, focus on the furniture category, improve the scene creation and upgrade the space/store status, strengthen the service experience and community operations, and commit to providing high-value, cost-effective whole-house solutions, and continue to create for users value.