In recent years, China’s long-term rental apartment industry has developed rapidly. Supported by the policy, China has vigorously developed the long-term rental market and has put forward the “purchase together with rental” supply mode, and the furniture rental has also ushered in the good opportunity for development.

Enjoyrental, launched for less than half a year, has successively completed the strategic signing with over 100 Chinese brand apartment and real estate companies and has allocated the agreements on the furniture and home appliances in more than 20,000 houses, with the trading volume of more than RMB 100 million.

“We will provide the complete services, including carrying and installation after-sales service. Therefore, we can not only save money but also save worry and energy.” Said by the founder Xu Qian.

As the people born in the 1990s become the main force in the society in China, the consumption has been upgraded, and the sharing furniture has also been popular among the young people.

The furniture products on the platform of Enjoyrental are the self-support brand, with the minimalism style as the positioning. In terms of the supply chain, Enjoyrental conducts the OEM cooperation with the plants to establish the self-support brand. In terms of profit mode, Enjoyrental has focused on collecting rents currently, and it will consider the value-added services such as finance and second-hand rental in the future.

For the future development plan of Enjoyrental, the founder Xu Qian expressed that she hope to enter C-end market in large scale after it reaches the certain scale and improves the supply chain more.

（Source: Jjgle.com）