Cross-industry Cooperation between Uniqlo and Anxin Flooring
As a premium flooring brand focused on home building material of floors in China, Anxin has customized solid wood flooring of over 700m2 for Uniqlo after careful selection and designation by designer of this project.
The world's largest Disney Flagship Store of Uniqlo is set in Shanghai.
Anxin is a premium flooring brand in China, while Uniqlo is a tycoon in international fast moving consumer goods of clothing. Their cooperation makes people puzzled over their relationships. To figure out the reason behind it, let’s take a visit to Disney Flagship Store in Huaihai Middle Road, which is the largest flagship store of Uniqlo in the world.
Real and pure wood, showing natural wood grains
As the largest flagship store of Uniqlo, Disney Flagship Store covers a business area of 8,000m2 in six floors. The fifth floor is the area dedicated to customization. As a premium flooring brand focused on home building material of floors in China, Anxin has customized solid wood flooring of over 700m2 for Uniqlo after careful selection and designation by designer of this project (Shanghai Shengchuang Building Decoration Engineering Co., Ltd.) and laid by fishbone jointing method of great difficulty, simple but not dull, showing great magnificence in a small floor, not only effectively utilizing wood but also rendering marvelous effect, perfectly fitting the strongly artistic or luxurious decoration style. World-renowned architectures, such as Louvre in France and Great Hall of the People in China, are all the typical cases paved by wood block flooring.
Specially customized for Anxin-cashier desk made of real and pure wood
According to store manager of Uniqlo, the worktable and cashier desk in the customization zone is also specially made by Anxin flooring through customization. The grains of the real and pure wood and low-key and simple color set off perfectly with the overall image of Uniqlo. The 6m long worktable in the UT FACTORY made by Anxin flooring is for processing computers for the convenience for purchase and calling deposit, for customer-oriented computer screen and also for manipulators for printing Disney pattern. On this worktable, after the customer selects the patter by IPad and places the order, the service personnel will put the Tee of the corresponding size into the printer directly on spot for printing only by two minutes.
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