Uniqlo enters the home furnishing field: the first series of products such as pillowcases and bed sheets were launched
Source:Ideal life laboratory
Uniqlo plays a healthy and comfortable card.
On March 11, Uniqlo's 2021 spring and summer exhibition was held at Shanghai 800 SHOW. This time Uniqlo created a LifeWear "City of Life".
In the context of COVID-19 epidemic, people are eager for vitality more than ever. Uniqlo's 2021 spring and summer series starts from the perspective of fabric technology, design, and culture, responding to people's expectations for vitality. Among them is the Uniqlo home life series launched by the brand for the first time, which also marks Uniqlo's official entry into the home furnishing field.
UNIQLO's home life series currently has three main categories of products-bedding and daily shoes, home clothes, and skin-friendly underwear, which take care of various life scenes such as daily life, sleep, exercise, and light outings in an all-round way.
Uniqlo AIRism comfortable bedding series
AIRism, the star technology fabric of Uniqlo in spring and summer, is called "breathing fabric". It has the function of moisture absorption and quick drying, which can repel the sultry feeling of summer and bring a refreshing experience. In addition, AIRism's dehumidification function can ensure that the moisture in the hood can be discharged immediately, which is more comfortable and healthier. Of course, like most Uniqlo products, the AIRism bedding series is also very easy to take care of, and it dries quickly after washing, so you don't need to worry too much.
Following the earlier use of AIRism on pillowcases and bedsheets, Uniqlo added two types of products, bed sheets and duvet covers this season. The designs follow the classic route and provide a variety of solid color options.
Fabrics have always been Uniqlo's specialty, and Uniqlo's home life series of home clothes also give full play to the advantages of fabrics, providing a variety of different material choices to meet the needs of everyone's daily different scenes.
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