Italy' s century-old kitchen appliance brand Betazzoni enters the Chinese market
Betazoni is a well-known high-end kitchen appliance brand in Europe. The goal of entering China this time is to continue to increase turnover and prepare for the company' s 140th anniversary.
Recently, Bertazzoni, a century-old Italian manufacturer of kitchen appliances, announced its entry into the Chinese market and plans to open its first commercial branch in Beijing. This is the first branch of Betazoni to open a branch in China, and it is dedicated to serving the Chinese market.
It is reported that Bettazzoni from Italy is a kitchen appliance research and development and manufacturing enterprise with a long history of development. It is loved by users all over the world for its exquisite craftsmanship and high-quality quality, and its kitchen appliance brand has won numerous awards. For example, in 2018, Betazoni' s professional series won the Red Dot Design Award.
Bettazzoni was founded in 1882 and has a history of 139 years. The company has been run by the Bertazzoni family, and the current head of the family is the fifth-generation CEO Paolo Bertazzoni (Paolo Bertazzoni).
The company introduced the first gas stove in 1956 and the induction cooker in 2005. At present, the company' s kitchen electrical products mainly include ovens, stoves, hoods, dishwashers, refrigerators and other kitchen appliances and appliances. After continuous development and growth, the company' s products are now sold to more than 60 countries around the world, including the United States, Canada, the Philippines and Australia.
Over the years, Bettazoni has been adhering to the concept of minimizing inventory, streamlining and shortening the production cycle of the product to manage and experience the company. Entering the millennium, 90% of the company' s revenue comes from overseas. This year, the company turned its attention to China, a huge consumer market.
The current CEO Paul Bettazzoni said: “The Chinese market is particularly interested in high-quality brands and Made in Italy, which makes Bettazzoni kitchen appliances in China have unlimited growth potential.” After entering China, the company expects this year’ s turnover will increase by more than 30% over the previous year.
Direct access to the Chinese market is part of the company' s business development strategy. In the next three years, the company plans to invest another 15 million euros, not only for the development of strategic international markets including China, but also for product innovation and digital marketing, recruiting professional senior talents and increasing research and development of new products.