According to a British media report on September 6, British bedding brand Kally Sleep has acquired Woven, a rapidly growing online home textile company in the UK. 

The terms of the acquisition and the specific amount were not disclosed.

In addition to carrying out the carpet business in the country, Woven has also established a strategic partnership with the carpet giant Louis De Poortere to produce a series of carpet products designed by Woven' s exclusive designer in the headquarters of Louis De Poortere, Belgium.

Currently, Woven has more than 40 brands and more than 10,000 products are sold online. Recently, Woven launched the exclusive brand Nord Home designed by interior designers, which is positioned as the first choice for Nordic home furnishings.

The buyer, the British bedding company Kally Sleep, is a subsidiary of the investment company OJ Brands. The company has more than 100 years of collective management experience across consumer categories, and aims to create an excellent household goods brand and become a leading household brand company in Europe. Last year, the company' s annual revenue exceeded 20 million U.S. dollars.

Through this acquisition, OJ Brands' brands now include Kally Sleep, Woven and Imperium.

Ori Leslau, CEO of OJ Brands, said, “During the epidemic, home isolation has made people look at their homes anew and are willing to decorate and upgrade their homes. Therefore, we must seize this once-in-a-lifetime opportunity.” Ori Leslau pointed out, OJ The purpose of Brands is to promote Woven to become the leading online soft furnishing furniture supplier in the UK, providing consumers with unparalleled best products, simplifying the shopping process of consumers, and enhancing the consumer experience.