French luxury brand Saint Laurent enters the home furnishing market
Yves Saint Laurent’s home collection will be available online in Rive Droite, a new curated retail creative space.
French luxury brand Saint Laurent (also known as YSL, Saint Laurent) recently entered the home furnishing market and signed franchise agreements with Fatboy and Neo legend to expand the home furnishing product line.
Fatboy is a company that focuses on the production and sales of furniture products. Its products cover both traditional furniture and various trendy furniture lifestyle products, and its business covers 50 countries around the world. The company's signature product is the bean bag sofa chair (lazy sofa).
Neo Legend is a French arcade company founded in 2007. The company has a hand-made factory that can customize arcade products for customers and has its own distribution channels and terminals. Although it is not a company with a very long history, Neo Legend has also integrated the arcade game industry chain. This technology company can conduct business whether it is for C-end consumers or B-end industry players.
It is reported that all new furniture products (including a pet product capsule series) will be sold exclusively through Rive Droite, the new curated retail creative space.
The space is open to the public and covers a variety of product categories, including artworks, books, limited styles and accessories, to convey the DNA of Saint Laurent brand. Currently, Rive Droite has two locations around the world, located in Paris and Los Angeles.
At the end of 2019, the Rive Droite concept store also entered Asia for the first time, opening a pop-up store in Galaxy Macau, China.