Australian furniture and lifestyle brand King Living has opened a flagship retail store in Shanghai, continuing its global expansion into China.

The new 400sqm space will showcase King Living’s sofa designs, dining ranges, contemporary bed and mattress ranges, and outdoor collections.

The brand has been a prominent player in Australian furniture design for more than 40 years, and is now continuing to seek a global audience with the opening of the new showroom in the design district of Xuhui in Shanghai.

As King Living moves into China, it further expands its global reach with existing stores in Singapore, Malaysia, New Zealand and Canada, with a showroom opening in Vancouver slated for later this year.

The brand represents the deep quality and barefoot luxury of the Australian lifestyle that is in high demand across China, which has been the driving force behind for its expansion.

“Shanghai is key to King Living’s global growth strategy,” said King Living’s CEO Anna Carrabs. “China provides us with an unparalleled growth opportunity that doesn’t exist in slower-moving markets of developed countries. A key advantage for King Living is that one of our manufacturing facilities is in Shanghai, which allows us to implement initiatives and increase market penetration.

“Being from Australia, we have a reputation for quality, and I think that sets us apart from some of our global competitors. This is a very exciting time for King Living and we look forward to seeing the Shanghai showroom thrive in what we hope will be the first of many stores in the region.”

About King Living

King Living is also one of the first Australian furniture retailers to offer Alipay and WeChat Pay as a payment option throughout all their showrooms in Australia and abroad. These platforms are the preferred payment method for Chinese consumers both domestically and internationally, enabling more customers to transact with their mobile wallet.