IKEA New Series, Encourage Users to Integrate Self-Expression in Home Decoration
Colorful is its most prominent quality.
IKEA introduces the new SJÄLVSTÄNDIG limited edition, which is described as “daring and quirky”, and its colorful color is one of its most prominent qualities. The SJÄLVSTÄNDIG collection includes furniture legs, cushions, tape, tables and vases to encourage users to express themselves through home décor.
As IKEA creative director Maria O’Brian puts it, the SJÄLVSTÄNDIG series is a way of expressing one's identity in a home environment, not an imitator.
(Source: JJgle.com)