Hello Alfred began in New York and currently operates in New York, New Jersey, Connecticut, Boston, Washington D.C., San Francisco, Chicago and Los Angeles with planned launches in Atlanta, Austin, Dallas, Denver, Houston, Miami, Portland, Raleigh and San Jose on the horizon. The company also intends to double the size of its team in 2018 while continuing to expand partnerships with vendors and products and real estate developers that fit its brand.

While many startups work to to automate away the human aspect of their business, Hello Alfred is all about the human touch. Instead of relying on contractors à la TaskRabbit or so many other services in the on-demand economy, Hello Alfred’s “Home Managers” are all full-time W-2 employees. Those workers get to know their clients, developing familiarity that ideally leads to even better hospitality over time.

Another thing that sets Hello Alfred apart: It’s profitable. The company opted to scale slowly, paying employee salary out of the profits it’s been generating since launch. With investors interested and a sustainable business model that could do without them anyway, Hello Alfred seems to be hitting its stride.