During Salone Internationale del Mobile di Milano, the J&A and Turri hand in hand appeared in the main exhibition area of Salone Internationale del Mobile di Milano again, displayed Melting Light “Shuo” living room series and bedroom series to the creative talents all over the world, and displayed the true strength of the contemporary Chinese furniture design!

A Chinese local creative design enterprise - Shenzhen J&A Creative Design Co., Ltd. (abbreviated as J&A) ranked the 3rd place and the 31st place in the 2018 global design giant ranking list of the latest American authority magazine INTERIOR DESIGN respectively by virtue of the commercial design strength and comprehensive strength of J&A as Chinese first A-shares listed indoor design enterprise.

But Mr. Jiang Feng as the President and Chief Designer of J&A took part in the Salone Internationale del Mobile di Milano by furniture work “Together • Leave” and “Plain Month” respectively from 2015 to 2016, and was widely accepted by the international furniture circle and international media, and was concerned by the top furniture brand Turri of Italy.

The Mr. Andrea Turri as the President of Turri Furniture decided to invite Mr. Jiang Feng to design a set of 2017 new product dining room series for Turri brand after communicating and understanding for many times, and combine the hundred-year furniture construction technology with the unique modern oriental design of Turri.

 Introduction of “Shuo” series: 

Mr. Jiang Feng as the President of J&A created a group of dining room series furniture with light and fluent modeling, fashionable, modern and oriental meaning based on prosperity of royal palace of ancient China and one favorite red sandalwood drawing table of the scholars of the China Ming Dynasty, so it was named as Melting Light – “Shuo”.

Illustration: First show of Melting Light “Shuo” bedroom and living room series new product

Illustration: the “Plain Month” was reappeared by more perfect posture through fine adjustment of materials and details

The more internationalized design language and relaxed means of expression were applied in the new product design this year for creation, and the golden mean in the oriental philosophical thought system was integrated.

The new product series broke through the consistent beige hue based on that last year, the latest suitable materials and international fashionable elegant grey hue were used to give the infinite vitality to each furniture, and successfully expand the new product furniture series which were more suitable for nowadays international fashion trend and high-end customer demand for the Italy furniture brand Turri which owned the history of recent hundred years.

The bracket modeling of the “upper wide and lower narrow” traditional architectural structure was used in the integral modeling style through repeated discussion and research, so that the whole product was more solemn and full of tension. The oriental charm was not expressed by figurative form, but it was replaced with a more abstract and intangible thought to run through the design idea of the new product.

Once the Melting Light (Shuo) series was displayed, it caused large shock in the Salone Internationale del Mobile di Milano. Meanwhile, lots of international furniture brands sought for the deep cooperation of J&A one after another, and the furniture manufacturers reserved lots of Melting Light (Shuo) series.

(Source:jiagle.com)