Established in 2014, WUU mainly designs small home articles. Even though it has not had a commercial scale, it has received excellent praise in this industry.  Wallpaper has reported the work of WUU for a successive three years. Chen Furong, who is responsible for the overall planning of the brand and product design, was rated as the Best New Star of Design of China by AD in 2015.

The brand focuses on material study at first. It tries to combine the material study with design to explore more possibilities of material application and design. Taking the cement brass container as an example, the bright blue cement can is made by hand, combining with the brass cover characterized by the precise cutting by machine. The brass can cannot be scrapped easily and its color is characterized by the elegance of brass and slow oxidation. It is simple and exquisite, combining the impact of different materials and different colors with the fusion of mechanical technology and artificial texture.

Drawings: The new-type cement material developed by the WUU team can be used for production of fine daily supplies.

Drawings: Application of this new-type of cement material to the Terra mobile phone shell with a thickness less than 1mm can display its ductility, while its strength can be displayed by being adopted to the other type Aero meteorite ruler.

But Chen Furong gradually finds that this kind of small article is not commercialized and cannot be operated. Thus, the brand team begins to seek for the growth point of the brand. Finally, they hope that the WUU can become a furniture brand.

At present, since the establishment of the brand, a group of work with the most identification and commercial value is the T series lamps which took two years before they were formally launched in 2017. One type of T working lamp even took two and a half years of research and development because of its complex technology of the three rotating structures from the base to the lamp cover. It had just realized mass production until several months ago.

This is a group of work with the strong industrial style. The aluminum products after fine cutting and design display a sense of future. Based on exploration, aluminum has been applied to design of this year's new products of QUARK ceiling lamp and AXIS side desk.

After launch, the T series products attracted many cooperators. People can see WUU products in Lane Crawford, many stores for design buyers in Beijing and Shanghai, even the Eslite Bookstore. As for the vision of WUU, Chen Furong repeats that he hopes that his products can have sustainable development.

"In 2015, we participated in the 100% Design Week Exhibition in London. There was a London brand facing our exhibition booth. After chatting with them, I found that they have only six team members, but their products have been sold to many countries. Just like some brands of Germany, they may have been set up for several decades and have only a small amount of design work, each piece of work has a history of several decades." He envies this kind of condition, even though he has just started.

(Source:jiagle.com)