From Mar. 12 to Mar. 21, Alibaba put forward the "T-mall Household Festival" activity, covering more than 200 categories, 14,000 merchants and 900,000 commodities of industries such as household appliance, 3C digital, large building materials, furniture and lamps, household textile, etc.

Along with the coming of the big trend of consumption upgrade and that the 1980-post generation and the 1990-post generation become the main consumers of furniture; demands for personality household are increasingly obvious. Based on the big data analysis of the platform, Tmall has captured that during the last year, household products centering on key words such as sleep, intelligence, the second child and storage cabinet have realized significant growth of sales revenue.

"Tmall Household Festival" activity selected the most representative goods of fashionable trend to enable the consumers find the abundant products based on their interests and demands.

Additionally, in terms of household style, in recent years, sales revenues of furniture characterized by creation, new Chinese style, solid wood materials and minimalism on T-mall have realized rapid growth and these styles enjoy popularity among consumers.

(Source:jiagle.com)