The operation of Shenzhen Yijia Optoelectronics is still doing a self-inspection at the end of the details page, and a message of 40,000 USD in the account suddenly popped up in the upper right corner of the screen. This is a scene that happened shortly after the March New Trade Festival, the first online foreign trade exhibition in 2021, at 3:30 pm on March 1.

After a roller coaster-like 2020 in the foreign trade industry, digital new foreign trade is becoming an important choice for Chinese foreign trade merchants to emerge and reverse the trend. In the past year, China's cross-border e-commerce exports increased by 40.1% year-on-year; as a representative company of cross-border e-commerce platforms, Alibaba International Station's annual export volume increased by 101% year-on-year, outperforming the market by more than twice.

The March New Trade Festival, as the first online exhibition after the beginning of the new year, is not only an online matchmaking meeting for new products in various industries throughout the year, but also a fermentation field for new trends throughout the year.

This time, Alibaba International Station selected 1 million new products around 30 industries, and set up 4000 new product live broadcast conferences in the venues. Not only that, the platform also forms a more selected list of new products based on the number of searches and clicks of the products from millions of new products. From the moment overseas buyers enter the platform, they are presented with differentiated recommended products-through the layered and divided scene setting of buyers and products, the close integration of technology and business is realized, so that buyers find the best matching goods as quickly as possible.

Since last year, the repeated epidemics and the formation of consumer habits have continued to drive the growth of online demand. In particular, the rise of the "home economy" is reshaping global living and consumption habits and stimulating the development of new digital foreign trade. Yijia Optoelectronics has launched a new intelligent color-coloring floodlight this time to cater to the garden decoration needs of people in Europe and the United States after the "unblocking".

According to data from Alibaba International Station, the opening 4 hours, 31 minutes and 30 seconds, the export transaction value of merchants on the platform has exceeded the whole day of last year. Both the number of purchase orders and the number of merchants receiving purchase orders have doubled.

At the same time, as one of the measures of the New Trade Festival in March, Alibaba International Station launched the arrival guarantee and delivery guarantee, and invested nearly 20 million yuan to reduce or exempt the first order logistics cost of new buyers.

"After experiencing the epidemic, we realized that only by serving buyers well can we bring more business opportunities to Chinese merchants." Zhang Kuo, vice president of Alibaba Group and general manager of Alibaba International Station, said that in the future, the platform will strengthen the buyers, the establishment of layered service value, which enhances buyer’s stickiness in terms of logistics, capital flow and delivery standards.

Under the epidemic, the world has accelerated its entry into consumer classification, and Chinese manufacturing has ushered in opportunities for brands to go overseas. The International Station also used this March New Trade Festival to release the "Super Star Label" program, and selected 10 Chinese manufacturers in the first phase to help them build their own brands through the International Station.

In the past year, Alibaba International Station has invested 2 billion to help traditional foreign trade merchants and young entrepreneurs seize the opportunities of new foreign trade, and accelerate the improvement of the “digital new foreign trade” track through the “10 billion ecological investment fund” to help small and medium-sized enterprises open up, Improve efficiency.

Digitization is one of the trends in global trade. When the New Trade Festival came in March this year, ambassadors from Belgium, Malaysia, Pakistan, Uruguay, Zimbabwe, Madagascar, Cape Verde and other seven countries also called for the world Digital trade track, did big business with Alibaba.