Cross-Border Cooperation: H&M's clothing brand COS x Danish design company HAY
In recent years, cooperation between the clothing industry and the home furnishing industry has been common. After the establishment of the home furnishing series by H&M and ZARA, the clothing brand COS of H&M has also been integrated into the home elements since 2015. Every year, Cos cooperates with Danish design company HAY to launch a joint series.
In recent years, cooperation between the clothing industry and the home furnishing industry has been common. After the establishment of the home furnishing series by H&M and ZARA, the clothing brand COS of H&M has also been integrated into the home elements since 2015. Every year, Cos cooperates with Danish design company HAY to launch a joint series.
The COS×HAY series will take a colour system as the theme to design. Brand COS will launch the corresponding colour fashion and HAY furniture to create the most perfect design style.
The spring and summer collection of 2018, the collaboration between COS creative director Karin Gustafsson and HAY founder Mette & Rolf Hay is inspired by the color of the ocean. Soft light blue, matte sky blue and green dominate the series.
In 2017, the COS×HAY series mainly adopts the grass-green color representing nature and the asphalt color representing the urban environment, and it combines the design concept of outdoor and urban life to integrate nature into indoor life.
(Source: JJGLE.COM)